Research report
2025 Global Data Maturity Index
See how operating teams measure data quality, ownership, and decision speed across five maturity stages.
Research from Willen Insight
Stay ahead with data-driven thinking
Reports, briefings, and expert analysis from our data scientists. Get the evidence behind better business decisions.
The latest thinking
Latest Resources
Our reports turn complex market signals into clear points of action. Each edition combines measured trends, practical benchmarks, and questions leadership teams can take into their next planning session.
Sector briefing
AI in Retail: The Margin Question
A practical look at where prediction improves stock decisions and where judgement still matters.
Request the briefingCustomer stories show the work between a good question and a useful result. Read how teams have brought scattered operational data into one decision rhythm.
Retail demand planning
A multi-site retailer cut weekly planning time by 30% after aligning promotion and stock signals.
Property portfolio insight
A property group found clearer occupancy patterns across 120 locations and changed its review cycle.
Supply chain visibility
A logistics team replaced manual exception checks with a shared view of late and at-risk orders.
People planning signals
A service business joined workforce and demand data to make monthly staffing decisions earlier.
Short reads for people who need to make a decision before the next meeting. Our analysts write about measurement, governance, and the habits that make insight useful.
Data quality
When a clean dashboard still misleads
Three checks reveal whether a polished report reflects the operation beneath it.
Discuss the articleLeadership
Make the metric earn its place
A smaller scorecard can help teams spot movement and act before month-end.
Discuss the articleAI practice
Start with the decision, then the model
The right use case has a named owner, a measurable outcome, and a clear stop point.
Discuss the articleJoin focused sessions led by our analysts and guests. Each session stays close to a real business decision, with time for practical questions.
On-demand session
A clear route through data maturity
A 35-minute session on ownership, measurement, and the first sensible improvement.
Request session details
On-demand session
Where AI earns trust in retail
A practical discussion of forecast confidence, human review, and measurable margin impact.
Request session detailsUsed in serious decisions
Evidence people can act on
Good analysis changes the next conversation. These readers put the findings into practice.
"The index gave our leadership team a shared starting point. We stopped debating definitions and started fixing ownership."
"The retail briefing was direct about where the data helped and where it did not. That made our next test much sharper."